The new TV campaign of FOTOKIKLOSI, and our slogan “Make the right move – Make recycling a reality”, is part of an integrated communication campaign aiming to raise awareness and to inform children, professionals, and the public about the recycling of electric and electronic devices.

The campaign initially includes a television and radio spot, online promotion and informative actions with a 4-minute educational video for children.

The awareness campaign aims to engage, inspire, and motivate the public by providing examples, practical information and simple answers to questions such as

-What do we recycle?
-Why do we recycle?
-What is the right way to recycle?
-Where can we recycle?

The campaign also encourages every small act of recycling and reinforces positive behavior, by employing the creative vehicle of “magic power”; that is, the inner power that lies within us that when released, can make recycling a reality and the world a better place.

Το άρθρο “Make the right move – Make recycling a reality”. New awareness campaign εμφανίστηκε πρώτα στο ΦΩΤΟΚΥΚΛΩΣΗ Α.Ε..